Many photographers prefer to work with RAW files – but what are they, how do you work with them, and why are they so much better than regular in-camera JPEGs?
Picture control/style
Cameras usually offer a range of picture ‘styles’ such as ‘Standard’, for neutral results, ‘Vivid’ for richer colors, ‘Portrait’ for gentler tones and more. These are applied to JPEG images saved by the camera. If you shoot RAW files you can choose the picture style later on.
Picture styles and film simulation with digital cameras
Digital cameras typically offer a range of ‘picture styles’ to suit different subjects or different tastes in color rendition. Canon calls these Picture Styles, Nikon calls them Picture Controls and other camera makers have their own names.