Digital cameras typically offer a range of ‘picture styles’ to suit different subjects or different tastes in color rendition. Canon calls these Picture Styles, Nikon calls them Picture Controls and other camera makers have their own names.
Velvia (Fujifilm)
A classic slide film made by Fujifilm and now reproduced as one of the many digital Film Simulations in modern Fujifilm cameras. It's characterized by its own specific color rendition and high saturation, though it's debatable how closely the 'digital' version replicates the original film.