Digital cameras typically offer a range of ‘picture styles’ to suit different subjects or different tastes in color rendition. Canon calls these Picture Styles, Nikon calls them Picture Controls and other camera makers have their own names.
Astia
'Astia' is the brand name of a color film made by Fujifilm, and now offered among the Film Simulation modes in its digital cameras. It has a rich, saturated color rendition but a softer contrast than Fujifilm Velvia, the company's most famous color film.